New Loan Modification Industry Group focuses on Ethical Treatment of Customers

The National Loan Modification Association of America is focused on drawing members who commit to a code of ethics when dealing with consumers.

New City, NY--February 24, 2009 -- A new organization focused on helping the emerging loan modification industry to police itself was officially launched today. The National Loan Modification Association of America or NLMAA was founded in an effort to help ensure that everyone working with a loan modification service provider is dealt with fairly and honestly.

By becoming a member of the NLMAA, loan modification professionals agree to abide by a code of ethics that promises fair, professional and honest treatment of the people that come to them for help
Like it or not, a cottage industry has emerged in this country that is focused on assisting consumers modify the terms of their mortgage in return for a service fee. Until more regulations are in place, we feel that consumers should know which of these loan modification companies have stepped up to the plate and said 'Yes, I am a professional who operates within a code of ethics.'
There are millions of people who are both eligible and can benefit from a loan modification but many don't know where to begin. Often times, a professional consultation can help people understand their options and may be fastest way to get results
Much in the way different seals and credentials provide confidence to shoppers across the world wide web, the NLMAA member logo helps to increase the level of comfort a consumer has when seeking assistance in modifying their loan. It's not a be-all-end-all, but it should be a guidepost during the selection process.
"By becoming a member of the NLMAA, loan modification professionals agree to abide by a code of ethics that promises fair, professional and honest treatment of the people that come to them for help," said James Troia, one of the organizations founders. "Like it or not, a cottage industry has emerged in this country that is focused on assisting consumers modify the terms of their mortgage in return for a service fee. Until more regulations are in place, we feel that consumers should know which of these loan modification companies have stepped up to the plate and said 'Yes, I am a professional who operates within a code of ethics.'"

The for-profit Loan Modification business has gained momentum in recent months due to the nationwide recession and slumping housing prices. Loan modifications are one tool that is employed to help consumers avoid foreclosure. A loan modification occurs when a lender or servicer of a mortgage agrees to modify the terms of the mortgage without writing a new mortgage. Loan modifications can reduce principal balances, reduce interest rates or change the term of the loan. "There are millions of people who are both eligible and can benefit from a loan modification but many don't know where to begin. Often times, a professional consultation can help people understand their options and may be fastest way to get results," Troia said.

The group's website located at NLMAA.org promotes membership among industry professionals and provides some insight into the loan modification process for consumers. "Much in the way different seals and credentials provide confidence to shoppers across the world wide web, the NLMAA member logo helps to increase the level of comfort a consumer has when seeking assistance in modifying their loan. It's not a be-all-end-all, but it should be a guidepost during the selection process."

About the NLMAA:

The NLMAA is dedicated to the growth and prosperity of the loan modification industry.

Our members agree to abide by our code of ethics which helps ensure that consumers are dealt with fairly and honestly when seeking loan modifications.

If you are a loan modification professional, please read our code of ethics to see if you qualify for membership, if so, set yourself apart from the crowd by becoming a member and displaying our member logo proudly on your website and other marketing materials. Loan modifications are at an all time high, by ensuring professionalism across the industry we can help sustain its long term growth.

Joe Doyle Named SVP Marketing and Business Development at Apply 2 Save, Inc.

Apply 2 Save, Inc. is proud to announce that Joe Doyle has been named Senior Vice President of Marketing and Business Development. Apply 2 Save, Inc. is a leading loss mitigation firm, helping financially-troubled borrowers keep their homes.

"I am honored to be part of the purpose-driven team at Apply 2 Save," Doyle commented. "Losing a home can be devastating. Our goal is to use our expertise and technology to help both homeowners and lenders avoid the pain of foreclosure."

Joe has spent 25 years in a variety of technology, marketing and business development positions. He spent his early career leading marketing and brand building initiatives at Fortune 500 companies such as McDonald's (MCD), Hewlett Packard (HPQ), Bristol-Myers Squibb (BMY) and Verizon (VZ). He entered the online world in 1999 as part of the founding team of the software development firm eBuilt. Joe then helped co-found leading foreclosure portal RealtyTrac where he led all revenue generating activities and partnerships with Yahoo, Microsoft, AOL and Google. In 2007 Joe was hired to lead the business development efforts for the internet division of the $10B Fidelity National Financial family of companies.

Joe has a BS in Nuclear Engineering from Arizona State University and a MBA from the Paul Merage School of Business at the University of California, Irvine.

Derek Oberholtzer, President of Apply 2 Save, Inc., added, "I am very excited to be working with Joe again. The experience, knowledge, relationships and overall background that he brings to the table is second to none. He will be an invaluable addition to the Apply 2 Save family."

For more information about career opportunities or if you would like to become an Apply 2 Save, Inc. customer please visit them online at https://www.apply2save.com or call (888) 202-5662 to speak with a loss mitigation consultant today.